Expertise

We take a human-centered approach to our design & engineering. This strategy allows us to innovate and grow according to your user’s needs. We are engaged in creating meaningful experiences by studying the behaviors and desires of humans who interact with your brand. Your brand is the unique experience your customers have with a product or a service. The only way to engineer a shareable experience is with integrated design thinking and innovation.

We start with the story. A compelling narrative will emerge using empathy. We believe we are at the forefront of something powerful and revolutionary. Enabling mass technological consciousness through the beauty of elegant products and seamless technological integration. You might say, our product is passion and our service is empathy.

Custom software designed to optimize the product experience.

Product experience doesn’t begin and end with the product itself. It’s much, much more than that.

Product experience optimization involves everything connected to your product. It includes how consumers might search for that product online. How they research it, consider it, and value it.

We believe that when we engineer a product, we’re doing more than just developing software. We help design the entire product experience strategy – from how your customers find your product to how they compare it to the competition, connect with it, and ultimately purchase and use it.

We gather and analyze reams of data to fully understand what motivates product interest and use. We ask a lot of questions and carefully examine the answers. Our goal is complete product experience optimization – to create a seamless product experience across all channels and platforms so that the customer can easily and intuitively interact with your software and take advantage of all its features and benefits from the get-go.

User Experience

As digital technology and the software that runs it has become increasingly complex and sophisticated, positive human-computer interaction has become critically important. Fundamental to the success of any technological product are these simple, human reactions: does this product provide value to me? Is it easy to use? Is it enjoyable to use?

That’s why we take a human-centered design approach in everything we do. We understand that human behavior is what drives software use and that poor user experience leads to high bounce rates, sagging sales, and anemic growth.

We embrace a user experience design methodology. We dig deep into the consumer psyche to uncover key insights and behavior patterns that enable us to develop custom software that is remarkably intuitive, even fun, to use.

And the benefits of good user experience design don’t stop there. The right application and a positive UX builds brand value, increases customer loyalty, creates sustainable growth, and improves profitability.

Not bad for a piece of software.

Mobile Application Development

Mobility rules when it comes to how consumers interact with digital environments today. Untethered technology is what connects most of us to the tools and applications we use in our daily lives. Any organization that is not incorporating mobile into their digital business strategy is already falling behind.

At LASSO, we recognized the importance of mobile app development from the start. We saw the potential early on for game-changing integrated solutions that would give our clients a significant advantage in product versatility, customer service, and the user experience.

That’s why we design, build, and scale custom products for our clients – no pre-fabricated, cookie-cutter, “good enough” app templates. We go the extra yard in mobile app development to ensure that the software we design and develop will seamlessly integrate mobile, web, and cloud environments. As a result, our clients can provide their customers with an unmatched, flexible UX to build unassailable brand loyalty and the kind of sustainable growth that can only come from software products built to evolve and last.

Data Science

Data by itself has no measurable business value unless we apply advanced analytics techniques, modern computer technologies, and domain expertise to yield profitable insights. At LASSO, we believe Data Science – the conversion of data into understandable and usable information – is a significant step forward in the evolution of business intelligence. Our firm offers data science consulting services that are empowering businesses and organizations like yours with advanced analytics and data science strategies to the extent of predicting their future.

By combining our business intelligence, data warehousing, and Big Data expertise with advanced analytical and statistical techniques, we provide meaningful added value to your analytics initiatives.

Our team of data science consultants can help you deploy and use best-in-class tools and technologies including Hadoop, MongoDB, Map-Reduce, Natural Language Processing (NLP), columnar databases, NoSQL, Cassandra, Pig, Hive, and Impala. As a result, you can convert enormous amounts of information into a variety of forms such as key-value pairs, documents, object notation, text, free-form language, and columnar data. These technologies, coupled with insights into business trends and changing customer preferences, competition, future earnings predictions based on past performance, current economic conditions, and similar factors can help optimize your decision making. Our advanced analytics services and data science consulting partnerships focus on the following areas:

Predictive modeling
Advanced statistical analysis
Machine learning
Data mining
Embedded analytics
Unstructured Data Management
Large data volumes
Complex data integration
Industry-specific research
Business processes analysis

Feel free to reach out to us and learn how our advanced analytics and data science consultants can help you improve your organization’s progress and efficiency.

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